System Mapping

The goal of this project was to explore how to map systems in the transformation paradigm through analyzing perinatal care. Through my own experience from this case study I saw the opportunity to design both a method and tool to repeat this process for other projects. This was done in a joint initiative of Philips Design, MMC, and the TU/e.

In previously explored methods it is either about one company and its environment or one industry ecosystem. In the perinatal case study I saw that in these complex problems there are multiple industry ecosystems that have one joint value proposition. This requires a new method, which I explored within this project. Through exploring the case study I saw what type of information and data was needed to create an overview of the system. The elements included in the map are: stakeholders, groups, ecosystems, value flows, and qualitative insights. All these elements together create a detailed and holistic overview of the system. Next to that, it can show enablers for change in the system.

The designed tool first guides the design team step-by-step through the process of creating a map in the ‘build’ mode. The map can then be viewed at different scales, because seeing all the information at once is too overwhelming. The macro level shows all the industry ecosystems that are in the map. Then, the meso level shows one of the industry ecosystems in detail and its connections to the others. The micro level is even more detailed, it shows all the stakeholders and their relations through value flows. The value flows can be financial value, social value, or the value derived from the use of healthcare. Lastly, the nano level shows the subjective insights from the perspective of the stakeholders.